Fri., Nov. 7, 2025
Time: TBD (AM) / Lecture
Room: TBD
Speaker: Julie Gaffney, RDH, BSc

Recommended for: Dental Hygienists and Dentists

The modern dental practice is not only a healthcare setting but also a business that requires strategic planning, efficiency, and effective management to thrive. This course is designed for both dentists and dental hygienists who want to deepen their understanding of the business side of dental hygiene while maintaining a focus on delivering exceptional patient care. By tying key business metrics and strategies into your already excellent patient care, you will learn how to foster growth of both the team and clinic, without compromising the high standards of patient experience that keep patients loyal and engaged.

Course Objectives:

• Analyze key performance indicators (KPIs) specific to dental hygiene.
• Implement business strategies that drive revenue and efficiency, while maintaining a patient-first mindset.
• Optimize scheduling, patient communication, and workflow to improve practice efficiency without sacrificing quality of care.

Julie Gaffney, RDH, BSc is a Registered Dental Hygienist who brings a wealth of expert knowledge in all aspects of the field with 30 diverse years in dental practice in both the United States and Canada. Her passion lies in orthodontics and patient experience. In Julie’s current role as Director of Clinical and Digital Integration at one of Canada’s largest DSO’s, she has the privilege of integrating digital scanning and clear aligner therapy at hundreds of practices, resulting in elevated patient education and experience while driving businesses and teams to succeed.

Ms. Gaffney (or an immediate family member) has a significant relationship with the following commercial organizations whose products she will refer to in her presentation: Align Technology and Crest Oral B.

The University at Buffalo School of Dental Medicine, Office of Alumni Relations and Professional Engagement designates this activity for 3 continuing education credits.