Fri., Nov. 7, 2025
Time: TBD (PM) / Lecture
Room: TBD
Speaker: Benjamin Friberg, DDS ’15

Alumni Speaker Series

Recommended for: Dentists and Office Managers

This session delivers tools to reduce stress, foster trust, and build a thriving, patient-centric dental practice. This engaging 3-hour course empowers dentists to build thriving practices by tackling common challenges head-on. Attendees discover how to elevate patient care, streamline leadership, and foster stronger team collaboration.

With practical insights and proven techniques, participants will learn to:

• Develop systems that personalize patient care and drive loyalty.
• Build a trust-driven culture of excellence within their team.
• Craft compelling marketing messages that showcase their care and expertise.
• Implement measurable goals to ensure sustainable growth.

This course equips dentists with the tools to overcome chaos, reduce stress, and create practices that patients genuinely love and trust.

Course Outline:

• Introduction: The Power of Patient-Centric Leadership
  • Why patient experience drives success in modern dental practices.
  • The THRIVE framework for a fulfilling workplace culture.

• Redefining the Patient Experience
  • Creating personalized care systems that meet diverse patient needs.
  • How small details—comfort features, communication, and trust-building—lead to loyal patients.

• Leadership Strategies for Patient-Focused Practices
  • Delegation and empowerment techniques to align your team around patient care.
  • Incorporating practice values into every patient interaction.

• Marketing with a Patient-Centric Message
  • Building trust through branding and community engagement.
  • Crafting targeted campaigns that communicate care, comfort, and expertise.

• Implementation: Turning Ideas into Action
  • Setting measurable goals for patient satisfaction and practice growth.
  • Action planning to integrate concepts into daily operations.

• Q&A and Interactive Discussion
  • Addressing specific challenges in practice leadership and patient care.

Ben Friberg, DDS ‘15 is a highly accomplished dental professional and business leader with a DDS degree from SUNY Buffalo. With over 10 years of clinical and 20 years of entrepreneurial experience, Dr. Friberg specializes in transforming dental practices into patient-centric success stories. Voted 40 under 40 & Entrepreneur of the year and as the author of The Seven-Figure Practice Blueprint, he shares proven strategies for practice leadership, management, and growth. His mission is to help dentists create thriving, stress-free practices that prioritize exceptional patient care and create a fulfilling life for his clients.

Dr. Friberg (or an immediate family member) is not associated with, employed by, nor consults for any manufacturer, supplier, or retailer of dental instruments or materials.

The University at Buffalo School of Dental Medicine, Office of Alumni Relations and Professional Engagement designates this activity for 3 continuing education credits.