Thurs., Nov. 5, 2026
TBD – PM (Lecture)
Room TBD
Speaker: Marc M. Gottlieb, DDS ’82
Alumni Speaker Series
Recommended for: Everyone
The days of marketing your practice through esthetic dentistry may be over or a losing battle. Research shows that over twenty five percent of the dental population do not visit a dentist on a regular basis out of fear. They may be afraid of the injection, the sound of the drill or the anticipated pain associated with a dental procedure.
This program, in a lecture format, is designed for the entire dental team, specialists and practitioners with all levels of experience. I will discuss the unique problems or concerns associated with treating anxious patients. Their teeth and the oral cavity may look the same, but they often require outside the box restorative solutions. I will cover everything; Starting with Tender Loving Care (TLC)and local anesthesia to non-pharmacological and pharmacological ways to manage your patients.
Utilizing real patients and case selections I will demonstrate restorative solutions that you can incorporate into your practice when you return to the office on Monday. Resin reinforced composite materials utilizing the FiberReStore technique are a game changer for this group of patients. Rotary Endodontics allows predictable one visit treatment therapy saving teeth in a fraction of the time. However, in order to treat the apprehensive patient, they need to be in your chair and accepting treatment.
You are a good dentist, and this program will show you how to become a great dentist in the eyes of your patients. My practice was dedicated to treating the anxious patient and over the past 42 years I’ve developed systems to treat this underserved group of dental patients.
Course Objectives:
- Review standard and advanced local anesthesia techniques.
- Be able to offer unique treatment plan options. Incorporate the FiberReStore technique and others.
- Determine what non-pharmacological options will work in your practice.
- Understand the difference between Anxiolysis and Sedation dentistry.
- Provide effective pre- and post-operative pain relief.
- What additional training do you and your team need?
Marc M. Gottlieb, DDS ‘82 was born and raised on Long Island, attended Union College in Schenectady, New York and then shuffled off to Buffalo for Dental School. While attending the University at Buffalo he received many academic scholarships, awards and fellowships.
After graduation from dental school Dr. Gottlieb went on to a two-year post-graduate residency program at Long Island Jewish Medical Center. This unique opportunity provided advanced training in anesthesiology and all the specialties of dentistry.
Dr. Gottlieb is an Associate Professor Emeritus at Stony Brook University Hospital. During his 42-year dental career, he was awarded 2 U.S. patents, presented over 125 continuing education programs, published over 20 dental articles and uploaded over 300 YouTube videos. For the past twelve years he has been honored by Dentistry Today’s list of top CE providers.
Dr. Gottlieb (or an immediate family member) is not associated with, employed by, nor consults for any manufacturer, supplier, or retailer of dental instruments or materials.
The University at Buffalo School of Dental Medicine, Office of Alumni Relations and Professional Engagement designates this activity for 3 continuing education credits.
