Fri., Nov. 7, 2025
1:30pm – 4:30pm (3 CE hrs) / Lecture
Room 106-B
Speaker: Benjamin Friberg, DDS ’15
Alumni Speaker Series
Recommended for: Dentists and Office Managers
This session delivers tools to reduce stress, foster trust, and build a thriving, patient-centric dental practice. This engaging 3-hour course empowers dentists to build thriving practices by tackling common challenges head-on. Attendees discover how to elevate patient care, streamline leadership, and foster stronger team collaboration.
With practical insights and proven techniques, participants will learn to:
- Develop systems that personalize patient care and drive loyalty.
- Build a trust-driven culture of excellence within their team.
- Craft compelling marketing messages that showcase their care and expertise.
- Implement measurable goals to ensure sustainable growth.
This course equips dentists with the tools to overcome chaos, reduce stress, and create practices that patients genuinely love and trust.
Course Outline:
- Introduction: The Power of Patient-Centric Leadership
- Why patient experience drives success in modern dental practices.
- The THRIVE framework for a fulfilling workplace culture.
- Redefining the Patient Experience
- Creating personalized care systems that meet diverse patient needs.
- How small details—comfort features, communication, and trust-building—lead to loyal patients.
- Leadership Strategies for Patient-Focused Practices
- Delegation and empowerment techniques to align your team around patient care.
- Incorporating practice values into every patient interaction.
- Marketing with a Patient-Centric Message
- Building trust through branding and community engagement.
- Crafting targeted campaigns that communicate care, comfort, and expertise.
- Implementation: Turning Ideas into Action
- Setting measurable goals for patient satisfaction and practice growth.
- Action planning to integrate concepts into daily operations.
- Q&A and Interactive Discussion
- Addressing specific challenges in practice leadership and patient care.
Ben Friberg, DDS ‘15 is a highly accomplished dental professional and business leader with a DDS degree from SUNY Buffalo. With over 10 years of clinical and 20 years of entrepreneurial experience, Dr. Friberg specializes in transforming dental practices into patient-centric success stories. Voted 40 under 40 & Entrepreneur of the year and as the author of The Seven-Figure Practice Blueprint, he shares proven strategies for practice leadership, management, and growth. His mission is to help dentists create thriving, stress-free practices that prioritize exceptional patient care and create a fulfilling life for his clients.
Dr. Friberg (or an immediate family member) has a significant relationship with the following commercial organizations whose products he will refer to in his presentation: Thrive Family Dental and Friberg Advisors.
The University at Buffalo School of Dental Medicine, Office of Alumni Relations and Professional Engagement designates this activity for 3 continuing education credits.